Research, Research, Research

The keyword analysis is only the beginning stop to providing you and your website with search engine optimized content. One of the benefits I can provide is that i don’t know much about your industry, so I get to approach the writing as a customer.


Reasons Your Website isn’t Generating Leads
-Dated Content and Photos
-Lack of Information
-Still using Old-School Sales Tactics Throughout Site
-Difficult to Navigate
-Lack of Landing Pages
-Out of Date Copyright

Telling Your Company’s Unique Story
Creating and telling the story of your company needs a foundation of research. Sharing that story is about putting personality into every piece of content about the company, whether it’s through blogs, social media posts, eBooks, whitepapers, infographics, or any of the other many types of content. To do that properly, my research always begins with an in-depth interview.

The Interview

Your company isn’t just about the products or services you provide. Your company and your brand is about you and your employees working towards a common goal and the values you share. Finding the right ways to promote those interactions and those values through content and social media creates customer interactions.

Researching for Optimized Content

-Your Company, Products, and Services
-Your Industry
-Your Competitors
-Short-Term Goals and Objectives
-Long-Term Goals and Objectives
-Strengths and Weaknesses
-Target Demographic
-Buyer Personas
-Buyer Journey

Without the interview, I can offer nothing besides your key phrases and slogans. There is no feel, no connection, and then I can’t provide that information to your future customers through the content. My research allows me to inject the right amount of personality into your website. Don’t lose anymore customers because of your dated website.

Your Website as a Sales Rep
Your website is likely your first interaction with potential customers. That means, it’s also your first sales pitch. And, we leveraged properly, your website can be a tool to enhancing brand awareness, brand loyalty, and, most importantly, generating more leads and more sales.

Schedule Your Consultation Today!

Tired of constantly trying to rank higher on Google without success? Been burned by snake oil salesmen promising 10,000% percent growth in only a matter of weeks?

Inbound Marketing is a long-term strategy that drives traffic, generates more leads, and increases sales.

B2B companies that blog only 1-2 times a month generate 70% more leads than those who don’t.

Content Marketing provides 3 times more leads per dollar.

Do you have an Inbound Marketing Strategy?




Create Your Story, Promote It, and Perfect Your Strategy

Mike D. O’Brien
Lincoln Park, NJ
[email protected]






Generate more leads through properly structured content. © Mike D. O’Brien 2017