More businesses are designing single page websites because of how easy it is to maintain and the ease of use on mobile devices. The problem is that Google likes pages, links between pages, and site density, which is one of the main contributing factors responsible for the rise in blogging by businesses.
However, Google’s main concern has always been, and will continue to be, the user (that is, besides making money). And, with the increasing use of mobile devices for web browsing and searching, there is no doubt that Google will take that into account moving forward.
For now though, there hasn’t been an algorithm update that’s changed Google’s reliance on multiple pages, links, and keywords to rank pages and websites. Google’s Matt Cutts has said that single page sites can work for Google, but according to Search Engine Land, most SEO experts still believe that Google relies on multiple pages and off-site links to determine website credibility.
According to @mattcutts single page websites still perform well on @Google, but site density is still a big factor. #SEO @mikedobrien
Just because Google’s rankings like multiple page sites better, doesn’t mean there aren’t ways around optimizing a single page site. It simply takes more creativity.
Advantages to Single Page Websites
-Simple, Easy Design
-Great for Mobile Devices
-May Lead to Higher Conversion Rate
Disadvantages to Single Page Websites
-Difficult to Blog
-Slow Load Time
-Too Much Information, Too Little Space
-Have to Remember to Update
How to Optimize a Single Page Site:
1. Create Clear, Distinct Sections
By dividing your single page website into clearly defined sections, you’re helping the user experience by telling them specifically what each section is about and what they can expect. This also helps Google because you can target specific keywords in each section by using alt tags, headlines, and other SEO best practices.
2. Use Multiple H1 Headers
On a multiple page site, more than one H1 header per page is detrimental because it confuses search engines on what the main topic of a page is. However, a single page site requires multiple H1 headers to distinguish sections, as mentioned above, for both users and Google.
3. Use DIVs to Paginate Content
DIV tags will allow you to set the different sections in the HTML just like the H1 does it on screen.
Remember that these will not count as keywords, as CSS tags are not considered for SEO purposes. To do that, you need to rely on anchor links.
4. Anchor Links
Anchor links optimize your site with internal links for Google purposes. Do not confuse anchor links with anchor text, though they are similar. Anchor text is the phrase that contains a URL that links to another page or a site. Anchor links take you to a specific point on a webpage.
You will link your anchor link to your DIV id.
Examples: (using DIV id from above)
<a href="#home">Inbound Marketing</a>
<a href="#services">Social Media Marketing</a>
5. Adding Current Content
Google loves current, relevant content, which is another reason why blogging has become necessary to every business’s website. The problem with a one-page site is that you are more likely to put your information up and never check it again.
According to MDMP Consulting, you should update your portfolio, testimonials, and content based on new projects and services. This provides you with the opportunity to post new content and gives Google’s searchbots another opportunity to crawl your page. Another trick is to sync your Twitter feed so that it is continuously updated.
Single Page Website Solutions
As of right now, single page websites are not optimal for your business. I believe that Google will lean more in this direction in the future because of the rise and influence of mobile devices, however, we are not at that point yet.
Personally, I never recommend single page sites and have, for the reasons listed throughout this article, talked clients out of it. That doesn’t mean I haven’t done it. If it works for your business and in your industry, then you should proceed with your single page website as long as you are aware of the SEO problems you will encounter.
I advise most small businesses to keep their sites around 3-5 pages with a blog containing regularly scheduled and relevant content. However, you must remember that there is not a single, across-the-board solution for all companies and all industries. If you’re still confused, schedule your Consultation today to learn how to optimize your site, drive more traffic, and generate more leads.
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Social Media Marketing
Generate more leads through properly structured content. © Mike D. O’Brien 2017